03:20
Mr. Asim Rajput
iOS & Android devices continue to chip away at the transportable gambling market & Nintendo is feeling the pain, according to a brand spanking new document from mobile analytics firm Flurry. The firm says that game sales on the platforms have managed to explode between 2009 & 2010 while sales on transportable game systems shrunk so much that Flurry has begun referring to the DS as Mario's "burning platform."
Flurry says that 40 percent of all consumer app sessions on iOS & Android were spent on games throughout 2010. As a result, the platforms generated $800 million in game revenues an increase from $500 million in 2009. It is vital to note, however, that Flurry only tracked iOS game sales in 2009 the iPad & other tablets didn't exist in the coursework of that time, nor did much of the Android gambling market. Still, even with Android in the mix, the company said that the "significant" majority of the combined gambling revenues were generated by iPhone games, so it is feasible that Android & tablets are still only beginning to contribute to that slice of the pie. (Flurry also does not count PC games in its numbers only console, portables, & iOS/Android.)
At $800 million in 2010, iOS & Android games made up 8 percent of the non-PC gambling market an increase from five percent in 2009. Comparatively, dedicated transportable devices shrunk from 24 percent in 2009 to 16 percent in 2010, while the console market grew slightly from 71 to 74 percent. Flurry is confident that it is not consoles that are working against transportable gambling systems, though:
"It's clear that prolific installed base gains by Apple & Android devices, low priced games (including a robust free-to-play model enabled by in-app purchases) & seamless digital distribution to games on devices so close to consumers 24-hours-a-day, is driving potent industry-disruption," the company wrote on its weblog.
The firm went further & broke down the revenue numbers between the DS, PSP, & iOS/Android platforms. Both the PSP & DS suffered, but it was definitely Nintendo that took the largest hit, going from 70 percent in 2009 to 57 percent in 2010. Meanwhile, iOS/Android grew from 19 to 34 percent in the coursework of that same timeframe.
Even though the iOS & Android gambling markets "spiked significantly" in 2010, Flurry predicts that the battle between Nintendo & other casual gambling platforms will continue to intensify.
"Over 2011, they expect to see continued & significant smart-device game growth fueled by the recent launch of iPad five, iPhone coming in to distribution on Verizon, the expected release of iPhone two, a inexorable expansion of Android devices by leading OEMs across all major U.S. carriers, & Google's enablement of in-app purchase billing, a proven key driver in iOS game revenue," Flurry said. "Mario may indeed be standing on a burning platform."
I am not a hardcore gamer, but I did use both a DS Lite as well as a PSP for years before the App Store began to take off. Today, I could not even tell you where those elderly devices are buried, but I can show you where to find all my games on the iPad & iPhone. All I need to know is: when do I get my iOS version of Dr. Mario?
Flurry says that 40 percent of all consumer app sessions on iOS & Android were spent on games throughout 2010. As a result, the platforms generated $800 million in game revenues an increase from $500 million in 2009. It is vital to note, however, that Flurry only tracked iOS game sales in 2009 the iPad & other tablets didn't exist in the coursework of that time, nor did much of the Android gambling market. Still, even with Android in the mix, the company said that the "significant" majority of the combined gambling revenues were generated by iPhone games, so it is feasible that Android & tablets are still only beginning to contribute to that slice of the pie. (Flurry also does not count PC games in its numbers only console, portables, & iOS/Android.)
At $800 million in 2010, iOS & Android games made up 8 percent of the non-PC gambling market an increase from five percent in 2009. Comparatively, dedicated transportable devices shrunk from 24 percent in 2009 to 16 percent in 2010, while the console market grew slightly from 71 to 74 percent. Flurry is confident that it is not consoles that are working against transportable gambling systems, though:
"It's clear that prolific installed base gains by Apple & Android devices, low priced games (including a robust free-to-play model enabled by in-app purchases) & seamless digital distribution to games on devices so close to consumers 24-hours-a-day, is driving potent industry-disruption," the company wrote on its weblog.
The firm went further & broke down the revenue numbers between the DS, PSP, & iOS/Android platforms. Both the PSP & DS suffered, but it was definitely Nintendo that took the largest hit, going from 70 percent in 2009 to 57 percent in 2010. Meanwhile, iOS/Android grew from 19 to 34 percent in the coursework of that same timeframe.
"Over 2011, they expect to see continued & significant smart-device game growth fueled by the recent launch of iPad five, iPhone coming in to distribution on Verizon, the expected release of iPhone two, a inexorable expansion of Android devices by leading OEMs across all major U.S. carriers, & Google's enablement of in-app purchase billing, a proven key driver in iOS game revenue," Flurry said. "Mario may indeed be standing on a burning platform."
I am not a hardcore gamer, but I did use both a DS Lite as well as a PSP for years before the App Store began to take off. Today, I could not even tell you where those elderly devices are buried, but I can show you where to find all my games on the iPad & iPhone. All I need to know is: when do I get my iOS version of Dr. Mario?
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